Whenever I’m driving around schools early in the morning or on the noon, I look around me and wonder, why don’t those people just send their children with school buses, instead of driving all the way to school to bring or take them? An average medium school bus can fit around 20 children, isn’t this better for everyone? Less traffic jam, less fuel consumption, and less damage to the environment, but seems like many people enjoy the school trip with their children, or simply don’t trust other drivers.
This is an interesting outdoor advertisement for Flygbussarna Airport Coaches in Sweden, basically they put 50 cars together to shape a bus, this clearly communicates the efficiency of a bus compared to a car, the campaign has also been supported by a live camera to count the cars that pass through the highway to one of the airports in sweden to calculate the CO2 released by these cars, and by that figuring out how can the buses minimize the impact on environment.
Advertising Agency: Acne Advertising
Photographer: Johan Warden
Set designer: Johan Sjölin – ArtnDito & Urban Lisinski – Dekor Klippan AB
Web agency: Acne digital
didn’t you think that most people in Jordan can’t afford school transportation ?, They drive there children to school on the way to work, If schools (Specially private) lower the cost of there transportation, I’m sure lot’s of parents will send there children in school buses.
Ali, I meant private schools not public, public schools don’t offer transportation solutions, as for private, I don’t think bus is expensive compared to the enrollment itself.
It is expensive samer!, Before a while parents were really upset because private schools are raising there transportation costs, Lot’s of parents toke there children out of the transportation system and drove them to school by themselves, Because it’s too expensive.
Anyways don’t bother yourself, Something like this won’t ever happen in JORDAN.