– Late Jurassic Period dinosaur set to take up residence in The Dubai Mall’s Grand Atrium 24.4 metre long Diplodocus longus will be on permanent display
– Visitors will have the opportunity for a ‘close-up’ look at the one-metre long fossil’s bone structure on display
– Free exhibition to include a trained team, offering insights into the exhibited piece

Dubai, UAE; March 11, 2014: One of the largest creatures to walk the earth 155 million years ago has found a new home in The Dubai Mall, the world’s largest shopping and entertainment destination.

Emaar has unveiled its latest attraction, a colossal exhibit of the Late Jurassic Period dinosaur, Diplodocus longus, at the mall’s Grand Atrium, which is set to attract visitors from far and wide.

Featuring a long tail sweeping behind, and an equally slender long neck rising eerily high as if bracing for battle, the prehistoric dinosaur stands at an impressive, 24.4 metres long and 7.6 metres high.

The exhibit, open for free viewing for the public, was assembled by an expert team of paleontologists. A dedicated team of staff is on-site to provide visitors with interesting insights into the displayed dinosaur, the discovery of the fossil and the labourious and painstaking process that went into reconstructing it to its present form.

Nearly 90 per cent of the fossil’s bones are original. This skeleton characteristic is very unique in the history of paleontology, given that the most original Diplodocus longus skeleton finding, prior to this, had only 30 per cent of original bones from the overall found structure.

Ms. Natalie Bogdanova, Senior Director, Business Development & Operations, Emaar Malls Group, said: “The largest creatures to walk on earth, dinosaurs have been popularised through novels and films. Now, for the first time in Dubai, visitors to The Dubai Mall have the opportunity to witness the mind-blowing magnificence of a life-size dinosaur exhibit, which also has the distinction of being the only one of its kind in the world. The new exhibit is educational, awe-inspiring, and yet another definitive reason to visit our city and the mall.”

Sourced through Khalid Seddiq, Founder of Etihad Modern Art Gallery in Abu Dhabi, and previously only displayed at the Houston Museum of Natural Science, the dinosaur is the first fossil bone mounted in an upright position. Quite remarkably, all the bones of the dinosaur on exhibit come from the same individual, giving it an unmatched completeness. Rated high in scientific integrity and beautifully preserved, there are no comparable specimens of this quality in any museum or private collections.

Ms. Bogdanova added: “In addition to the dinosaur exhibit, visitors will have the opportunity to have a closer look at the fossil’s structure through a one-metre long original bone on display. The exhibition will significantly scale up the mall footfall, given the keen interest of dinosaur enthusiasts from around the world, and the unparalleled experience it provides to the visitors.”

Discovered in 2008 at the Dana Quarry, near the quaint town of Ten Sleep in north central Wyoming, the specimen represents an adult that belongs to the family of Diplodocidae, and was found in the sleeping position.

All bones unearthed were complete and in superb condition, which helped paleontologists address several queries that were left unanswered. Among the interesting features of the dinosaur is that its tail bones were injured during its lifetime, presumably due to predator’s bite or from trauma resulting from an exerted tail force during a battle.

The unveiling of the dinosaur exhibit at The Dubai Mall was attended by Raimund Albersdoerfer, the renowned German paleontologist, who has chronicled the features of the exhibit, and Joel Bartsch, President & CEO of Houston Museum of Natural Science.

About The Dubai Mall:
Located in the heart the prestigious Downtown Dubai, described as ‘The Centre of Now,’ is The Dubai Mall, the world’s largest shopping and entertainment destination and the world’s most-visited shopping and leisure destination. The mall is embarking on an ambitious expansion strategy to add 1 million sq ft of additional retail, entertainment and leisure space.

With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space and over 1,200 retail outlets including two anchor department stores – Galeries Lafayette and Bloomingdale’s – and over 200 food and beverage outlets as well as over 14,000 car parking spaces.

The Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to high fashion, positions The Dubai Mall as the fashion capital for the region. Other niche components of the mall include The Souk, an elegantly designed precinct featuring jewellery shops, accessory outlets, traditional Arab clothing and handicraft stores, among others; and The Village, that offers a rich collection of denim brands and brings an outdoor community feel with tree-lined walkways, cafés and restaurants.

The Dubai Mall features the world-class Dubai Aquarium & Underwater Zoo featuring thousands of aquatic animals and a 270-degree walkthrough tunnel. The strong family entertainment components include KidZania®, an innovative children’s ‘edutainment’ concept; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; the 22-screen Reel Cinemas megaplex with a total capacity of 2,800 seats; and the Olympic-sized Dubai Ice Rink.

The Dubai Mall is directly linked to The Address Dubai Mall, a world-class hotel, and to the Dubai Metro through a state-of-the-art travellator.

Along the mall’s sprawling waterfront promenade, is the world’s most spectacular outdoor musical water fountain – The Dubai Fountain – with lights, water jets and laser projections choreographed to themed music and songs. Spanning a length of over 275 m, the fountain’s powerful water nozzles shoot water sprays of over 450 ft (equivalent to a 45-storey building).

The Dubai Mall acts as a gateway for visitors to Burj Khalifa, the world’s tallest building. Tickets to At the Top, Burj Khalifa, the world’s highest observatory deck with an outdoor terrace, are available exclusively to visitors of The Dubai Mall. For more information, visit www.thedubaimall.com.

Follow The Dubai Mall on Facebook at www.facebook.com/TheDubaiMall; and on Twitter: @thedubaimall

155 million year-old dinosaur finds new home in The Dubai Mall

| Newswire |
About The Author
- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>