- Brazil takes Radio Grand Prix
- Design Grand Prix goes to Germany
- Cyber Grands Prix go to USA & Sweden
- Press Grand Prix Awarded to Italy
Cannes, 20 June 2012 – The winners of the Press, Radio, Design and Cyber Lions categories have been announced and awarded at the third Awards Ceremony of the Cannes Lions Festival week.
This year the Design Lions attracted 2182 entries, the Cyber Lions received 2458 submissions, Radio saw 1784 and entries totalled 6056 in the Press Lions.
The Press Lions Jury, chaired by Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, shortlisted 501 entries before awarding 14 gold, 35 silver and 44 bronze Lions. Fabrica Treviso Italy took home the Grand Prix for the United Colours of Benetton campaign ‘Unhate (Palestine and Israel)’, ‘Unhate (USA and Venezuela)’ and ‘Unhate (Germany and France)’.
After shortlisting 169 entries, the Design Grand Prix was awarded to Serviceplan Munich for its entry for Austria Solar – Verein Zur Foerderung Der Thermischen Solarenergie titled ‘The Solar Annual Report 2011′. 19 gold, 13 silver and 38 bronze Lions were also awarded. Presiding over the Jury was Bruce Duckworth, Creative Director of Turner Duckworth.
With Jury President Ian Tait, Executive Creative Director at Google Creative Lab heading up the Cyber Lions judging, the jury shortlisted 172 entries and awarded a total of 9 Gold, 31 Silver and 45 Bronze Lions. Two Cyber Lion Grands Prix were presented; the first to R/GA New York for its Nike+ entry ‘Nike+ Fuelband’ in the Other Interactive Digital Solutions category; the second to Volontaire Stockholm for ‘Curators of Sweden’, awarded for its entry for Swedish Institute/Visit Sweden in the Viral Advertising category.
Talent São Paulo took home the Radio Grand Prix for their ad ‘Repellent Radio’, for Go Outside Magazine. With Rob McLennan, Executive Creative Director of Net#workBBDO as president, the jury shortlisted 185 entries and went onto award 9 gold, 19 silver and 26 bronze Lions.
During the ceremony, the prestigious Media Person of the Year award was presented to Jack Dorsey, the Creator, Co-Founder and Executive Chairman of Twitter, Inc.
Also honoured were the winners of the Young Lions Print, Cyber and Design Competitions. The team from Singapore took the gold print medal, with Poland taking gold for their cyber entry and Colombia accepting the gold design medal.
The winning work from these categories is now available to view online together with their credits at www.canneslions.com/work.
Highlights of today’s seminar programme included MOFILM, The Guardian with architect Zaha Hadid, Innocean and R/GA. The Forum, a new stream of content for the 2012 Festival offering delegates a new way to get in-depth insight into the key industry issues, has been taking place throughout the week. So far 18 Forums have taken place including sessions from PMK*BNC, Kraft Foods, MMA, King.com, Mashable and Flipboard. Once again the Festival offers workshops throughout the week as part of the content programme and have so far included Cirkus, More Mobile, Ear Drum and LBi to name a few.
The 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar is currently taking place in France, attended by over 11,000 delegates.
59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, the Asian Marketing Effectiveness Festival and the Digital Media Festival for Asia Pacific. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of worldwide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com
Key Dates 2012:
Festival Dates: 17-23 June 2012