An interesting initiative by 3M and Khaleej Times in the occasion of the Alzheimer’s Day, which occurs on the 21st of September every year. I liked the usage of the sticky notes to remind everyone with this day, don’t forget the day of the forgetfulness disease day!
The campaign consisted of an ad and a website, the main visual was the sticky note. The website introduces valuable information about the Alzheimer, the symptoms and some facts and figures.
Don’t forget Alzheimers
How can we forget people who suffer from the dreaded Alzheimer’s disease, the very cause of forgetfulness. It’s sad to know what Alzheimer’s disease can lead to and develop into. A major cause of dementia, it affects memory, thinking, behaviour and emotions. Those affected are unable to care for themselves and need help with all aspects of daily life. Currently there is no cure, but diagnosis, treatments and support are available. You can read more about this disease on http://www.dontforgetalzheimer.com/
