Dubai, United Arab Emirates 17th February 2014 – Panasonic has introduced a new SDXC and SDHC UHS-I cards, the Gold Series “SDUC”, complying with UHS Speed Class 3 (U3) and suitable for 4K video recording. UHS Speed Class 3 (U3) is the standard announced in November last year by the SD Association responsible for establishing an SD card standard to respond to market needs for 4K video, defining a new Speed Class that guarantees a constant minimum write speed of 30MB/s.

The Gold Series “SDUC” introduced by Panasonic can provide this UHS Speed Class 3 (U3) and is capable of stable and continuous real-time video recording at a minimum write speed of 30MB/s (240 Mbps).

It can be used not only for unlimited 4K video recording in MOV/MP4 format, but is also capable of ultra high bitrate video recording at 200 Mbps (ALL-Intra) or 100 Mbps (IPB) for enabling smooth and beautiful high-quality video without the dropouts caused by an insufficient writing speed.

“4K video recording requires the right storage medium; otherwise the quality of the video significantly deteriorates. This SC card is convenient and gives professionals immediate mobility. The 4K SD card is a testament to Panasonic’s commitment to provide complete solution, and in the case of 4K video recording, the SD card perfectly complements the new DMC-GH4, the company’s the world’s first single lens mirrorless camera that is capable of capturing striking 4K videos,” said Mr. Hitesh Ojha, Deputy General Manager, Audio Video Products Department, Panasonic Marketing Middle East & Africa

With products not compatible with UHS Speed Class 3, the Gold Series cards are compliant with UHS Speed Class 1 or Speed Class 10 with a constant minimum writing speed of 10 MB/s (80 Mbps). The stable writing performance ensures highly reliable recording of low bit-rate 4K videos as well as Full HD and standard videos. Further, the Gold Series cards are a perfect match for the New LUMIX-G “DMC-GH4”, which is capable of providing awesome video quality for unlimited expressiveness.

The other features of the Gold Series “SDUC” are shown below.
1. Ultra High Speed Transfer – – With UHS-I Bus Interface

The Gold Series can work with the UHS-I bus interface, which is capable of ultra high-speed read/write operations. When used with a UHS-I compliant product, the card can have a maximum read speed of 90MB/s and maximum write speed of 45MB/s*1. The high-speed read capability enables a smooth transfer from the SD card to a PC or tablet as well as quick preview on such products, while the high-speed writing capability is ideal for photo burst shooting by a D-SLR or D-SLM camera.

2. Tough and Long Lasting
The Gold Series offers long lasting data retention thanks to MLC flash memory, which is suitable for repetitive writing and offers long lasting data retention. The Gold Series is also equipped with the Proof 7 feature (water-, shock-, magnet-, X-ray-, electrostatic-, temperature-proof, and built-in fuse) to withstand severe conditions like those seen during heavy field use. Even if the internal destruction of the card occurs, the built-in fuse prevents it from overheating or igniting.

The new Gold Series “SDUC” cards will be available in memory capacities of 64 GB, 32 GB and 16 GB.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company’s website at

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as ‘Panasonic Marketing Middle East and Africa FZE’ (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. PMMAF aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East and Africa, as part of Panasonic’s group-wide global commitment to drive eco-innovation by 2018, the 100th anniversary of its foundation. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.

PMMAF website:

4k compatible SD card offers complete photo and video solutions for specialists

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