August 28, 2014

Account Manager | LBi - Dubai, UAE

JobsMarketing

Job Description

We are looking for 2 people to join the team as a PPC Account Manager (Associate) and a Snr PPC Account Manager (Snr Associate).

 

Overview:

To manage and maintain a portfolio of paid search clients; to develop strategies to increase client revenues from paid search activity and from other services offered by the company; to assist in the development/improvement of LBi’s paid search offering as part of LBi’s overall digital marketing offering.

Key Responsibilities:

Team:

 

  • Participates in team meetings on a regular basis
  • Keeps up to date with industry developments
  • Participates in team training and events
  • Reviews client campaigns, profitability and issues with PPC team leader on a regular (weekly) basis
  • Escalates client problems to PPC team leader
  • Provides cover for other accounts in the department in cases of planned or unplanned absence of colleagues
  • Adheres to PPC best practices at all times
  • Assists in the development of internal and external training material
  • Assists in establishing bigmouth media as market and thought leader in the industry
  • Assists the finance department by compiling regular spend reports for client campaigns
  • Represents the company in client meetings and industry events

 

Client:

  • Manages of a portfolio of paid search clients
  • Is responsible for client retention and client satisfaction
  • Runs a client portfolio to a required minimum of profitability
  • Manages the communication and deliverables for all clients
  • Provides market leading client service, along company guidelines
  • Plans, organises and develops all client deliverables
  • Ensures timely delivery of all client deliverables
  • Updates clients on industry developments
  • Understands and effectively conveys PPC knowledge, tools and techniques to clients on an ongoing basis
  • Understands and works towards achieving client KPIs
  • Monitors, addresses and escalates any client issues to PPC Team Leader
  • Provides cover for other accounts in the department during holidays or absence of other team members
  • Prepares and delivers regular presentations for clients (industry and client specific) 

Personal:

  • Selects and works towards an agreed personal project
  • Agrees and works towards a tailored personal development plan
  • Complies with company office hours and project deadlines
  • Identifies additional training needs

 

Commercial and Operational:

  • Supports the sales department by providing material on paid search for pitches or participating in pitches
  • Identifies opportunities for up- and cross-sells and discusses them with relevant departments in the company

L+D:

  • Drives own personal development within the service delivery team
  • Responsible for the increasing product knowledge to contribute to team KPIs
  • Develops self through self study of product offering,  media services and digital marketplace
  • Seeks guidance from others to facilitate knowledge growth
  • Seeks training from senior team members and through L&D training offering
  • Responsible for own personal development goals and ensure these are met throughout the year
  • Studies and sits industry exams where required
  • Responsible for keeping CPD log for the year reflecting L&D  activities
  • May coach new staff members on area of expertise
  • Assist peers as source of knowledge and guidance on expertise area
  • Demonstrates commitment to ongoing learning
  • Support internal knowledge share through training, coaching or document development
  • Willing to learn new ideas and methods, readily accepting guidance, training, coaching and feedback from others

Desired Skills & Experience

Qualifications, Skills and Experience:

 

Skills:

 

Essential:

  • Ability to work independently and as part of a team
  • Ability to work flexibly and towards tight deadlines
  • First class ability to prioritise and manage own workload
  • Ability to manage client relationships
  • Strong presentation and proven client communication skills
  • Ability to interpret and analyse large amounts of complex information
  • Highly proficient in MS word, excel and PowerPoint
  • Knowledge of PPC campaign management tools: Google  Adwords Editor, Yahoo advertising platform, MSN Adcenter
  • Proven track record of management of paid search campaigns (Google, Yahoo, MSN),
    mobile paid search campaigns, GDN
  • Working knowledge of tracking and analytics tools
  • Basic knowledge of other areas of digital marketing: SEO, Display, Affiliate, Social marketing

Desirable

  • Multilingual to a high standard; particularly spoken and written Arabic
  • Knowledge of other search engines (Yandex, Baidu, Maktoob)
  • Working knowledge of paid search campaigns on Facebook and LinkedIn
  • Basic knowledge of other areas of digital marketing: SEO, Display, Affiliate marketing

Experience:

Essential:

  • Educated to degree level
  • Proven track record of management of PPC campaigns
  • Understanding of core elements of PPC and online marketing
  • PPC experience
  • Excellent knowledge of web based packages including but not exclusively analytics packages, and Search research tools
  • GAP qualified

Company Description

Descriptor: LBi is a global marketing and technology agency, blending, strategic, creative, media and technical expertise to create business value. Why do we exist? In this always-on, hyper-connected digital world in which we live, the relationship between people and brands is constantly changing. Today’s customers expect more from brands than ever before. They look behind promises, seeking out content and services that makes those promises real. They expect constant innovation from the brands in their lives, rewarding those that deliver and punishing those that don’t. This is why we think businesses need a special kind of agency to partner with them. One that has the strategic, creative, media and technology credentials to make their brands desirable wherever, whenever and however people choose to engage with them. At LBi we help companies of all shapes and sizes decide what’s next for their business … and then we take them there. We’re expert at navigating the digital landscape to help add value, richness and fun to people’s lives in a way that makes brands irresistible. We work with all types of organisations – from famous global brands to disruptive start-ups; from healthcare giants to entertainment firms; from those still plugging in their computers to those at the bleeding edge of technology. But what unifies all of our clients is a belief that mastering digital content and services is essential to success.

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