Action Impact, one of the Middle East’s leading brand experience agencies, announces a strategic partnership agreement with global experience marketing agency George P. Johnson (GPJ).
Under the terms of the agreement, Action Impact will represent GPJ in the MENA region, providing support to GPJ clients, whilst GPJ will support Action Impact’s regional clients internationally.
GPJ is the #1 ranked global experience marketing agency, enabling leading brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, mobile and physical brand interactions. Clients in technology, healthcare, consumer goods, finance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project:WorldWide, the leading independent engagement marketing solutions network.
“The relationship with Action Impact significantly extends and enhances GPJ’s capabilities in the MENA region,” says Kim Myhre, CEO of Project: Worldwide EMEA, parent company GPJ. “We are very excited to be working with the world-class team of experience marketing professionals at Action Impact and we look forward to many new opportunities to collaborate with them on behalf of our clients.”
“Partnering with a prominent global agency like GPJ will further enhance Action Impact’s offering and international reach by enabling clients to work seamlessly with a single global team,” says Mike Wain, co- founder and CEO of Action Impact.
Adrian Bell, co-founder and President (International) of Action Impact, added, “This is a true affirmation of the MENA region’s strategic significance and our partnership couldn’t have come at a better time. We have one of the few growing markets in the world today and together, acting as one, Action Impact and GPJ will now offer our clients a very compelling proposition: local talent and local experience coupled with international talent and international experience.”
“The twin motivations behind this deal are the blistering pace of innovation in the experiential space, as well as the increasing importance of the Middle East region to the growth plans of our shared client roster,” Kim Myhre. “This tie-up with Action Impact gives clients more firepower to create ideas that move people to action and the ability to activate them in-market.”