• To be ultimately responsible for ensuring work is produced on time and within budget
• To assist other departments with forward planning on future projects
• To have a thorough working knowledge of all agency systems
• To have a thorough understanding of the client’s business and the major factor/s trends shaping their market(s)
• To be the client’s port of call for all administrative issues
• To be the agency team’s first port of call for all questions relating to client issues
• To build relationships with clients based upon trust/mutual understanding
• To foresee any client issues/questions issues before they arise
• To be the creative teams’ main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work
• To be a sound judge of creative work and is able to coherently argue the case for work being on or off brief
• To oversee the production of all campaigns produced
• Should master a range of presentation techniques and considers the most appropriate and inspiring way to sell each piece of work
• Should keep abreast of the latest and best creative work across the industry
• To manage the agency’s billing system, helping the account executive to overcome any problems that may arise
• To help to improve profitability by thinking of ways to cut down on costs incurred running accounts
• To overcome any difficulties in getting creative work out on time
• Should have a solid knowledge of all TV/Print production issues such that, if necessary, cost saving solutions can be proposed
• To ensure that creative team/traffic manager/production manager/media are all on the same wavelength throughout a project and are aware of each other’s deadlines
• Should have a deep understanding of consumer motivations / behaviour patterns in the marketplace
• To help the Account Director and Planner to develop a rigorous and insightful advertising strategy
• Should have the ability to contribute to well thought out, single-minded, inspiring creative briefs. This is a joint responsibility with the Account Planner and Account Director
• To work closely with the media planner to produce inspiring and unusual media strategies that provide a showcase for the agency’s creative work, whilst delivering against specified coverage/frequency targets
• To ensure the whole media team is regularly appraised of the status of all ongoing projects
• To delegate effectively and appropriately
Skills
Managing and Leading People
• Provides a clear direction for the team in support of business objectives
• Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour
• Conduct regular performance and development reviews
• Recognises and values work done well
Project Management
• Runs a team, negotiating for resource and allocating tasks within and across departments, controlling timelines and budgets, anticipating issues, dealing with problems and working towards a solution
• Acts as the client’s day to day contact for all strategic and creative issues
Strategic Thinking
• Understand the dynamics of the market and the brand within the market
• Builds knowledge of brands, synthesising and interpreting information to facilitate strong strategic thinking
• Drives the ongoing strategic direction of the brand encouraging and supporting others in their brand investigations
• Ensure that all brand activity is on agreed brand strategy
Communication
• Work to ensure client and agency share same expectations across all projects
• Represents individual or team point of view in convincing and compelling manner when speaking or writing
Financial Management
• Understands and appreciates the financial planning process
• Controls costs to ensure projects come are on budget
Business Acumen
• Demonstrates an understanding of the business implications of specific brand activity
• Recognises business development opportunities
Technical Expertise
• Demonstrates a thorough understanding of the key elements of the communications mix and their potential to deliver brand messages at various contact points
• Demonstrates strong selling skills
• Executes brand strategies
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