Advertising — August 3, 2008 7:11 am

 

After Brad Pitt, Pamela Anderson to build a hotel in the UAE

Posted by Samer Marzouq

The Arabian Business reports that the pornographic star Pamela Anderson announced that she will develop an eco-friendly hotel in Abu Dhabi. During her “charity” trip to the UAE, Anderson fell in love with the city and decided to leave her mark. I wonder if her movies were really eco-friendly ;)

Two months ago, the amazing actor Brad Pitt announced that he will design an eco-friendly hotel in Dubai. Celebrity endorsement is a growing marketing tool in the Middle East, and now it’s being implemented through different ways other than ads and events, celebrities are designing hotels now.

So now it’s not only that your favorite stars drink that soda or talk through that phone, they’ve have designed that hotel! But I can understand having a hotel that is designed by Brad Pitt, he is very popular and has one of the greatest careers in Hollywood, but Pamela is known for being a pornographic actress, and she is not that popular, I wonder what kind of people will be attracted to her hotel.

via [ Arabian Business ]


       

 


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