Anayou and Prodea announce “nxt”

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Ushering in a new era of digital services for the home

du Media Lab’s anayou and US-based Prodea Systems today unveiled “nxt”, a new innovative suite of services designed to simplify and enhance people’s digital lives. anayou and Prodea are launching the offering in the UAE and will soon extend it to operators across the MENA region.

At launch, nxt will provide to its subscribers:
nxt store” – A movie and TV show store with latest releases from Arabic cinema and TV, Hollywood and Bollywood to watch on demand, in HD
nxt club” – An all-you-can-watch selection of hit movies and favorite TV shows
nxt Youtube” – Youtube videos in high definition on your TV screen
nxt Social” – Personalized Facebook and Twitter applications on your TV while you watch your favorite programs
nxt radio” – Over 75,000 Internet radio stations on your TV and stereo with RadioTime
nxt share” – A sharing service that shares all your photos, music, and video collection across different devices in your home. With “nxt share” you can even share content with other nxt users from TV to TV or anyone with an email address
nxt cam” – A home security service with Wifi cameras that is accessible from your TV, PC or phone anywhere in the world
nxt care” – Real-time help on the phone or over the web for all your home networking problems
Above all, nxt’s interface is secure, easy to use and can be accessed remotely from anywhere within the home or abroad by any device.

nxt is an internet service delivery platform, so new services and apps will be added in rapid succession such as home automation, smart home energy management, e-learning and e-health. nxt will soon feature an ‘app market’, allowing developers to create applications for the home.

“nxt is the answer to reducing the complexity of our digital lives at home…” said Osman Sultan, CEO of du. He continued, “…the launch of the nxt service in the UAE is the first of its kind in the world. Du will be the exclusive channel partner for the service in the UAE. anayou and Prodea will take this service to operators across the region for launch in other MENA countries.”

nxt requires an active Internet connection, but the service is operator neutral and can run on any broadband connection. The service will be available to pre-selected users in the coming weeks and will be commercially available to everyone in the UAE in early 2011 at all du stores and licensed distributors.

Raghu Venkataraman, Interim-MD of anayou commented on the launch, “The internet comes to your TV screens at home with nxt. This is the coolest service to hit the UAE in a long time. Once you see the service running in your home, you will wonder how you ever managed without it. We encourage everyone to try nxt to see how enjoyable a simplified digital lifestyle can be.”

“We are proud to partner with anayou in bringing our innovative solution to the Middle East and North Africa and for the first time, enable consumers to take control of their digital lives.” said Anousheh Ansari, CEO of Prodea Systems. “By partnering with the leading service providers in the region, we will put the region at the forefront of the new digital living era.”

See nxt for the first time at GITEX 2010 exclusively at the du zone. Or visit the website at www.nxtonline.me.

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer