The peak average advertising rates of Free-to-Air satellite News and Current Affairs channels in the Arab World reaches $5,419 for a 30-second advertisement aired between 21:00 – 22:00 KSA. Arab Advisors Group’s analysis of advertising rates across 38 Free-to-Air ‘FTA’ satellite TV channels reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 KSA.

The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.

A new report, “Satellite TV Advertising Rates in the Arab World 2011”, was released by the Arab Advisors Group on April 11, 2011 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only $1,200. The 67-page report, which has 56 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 38 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels.

Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents.

Any investment in this report will count towards an annual Strategic Research Service subscription – Media should the service be acquired within three months from purchasing the report.

Any investment in the report can also count towards attending Arab Advisors’ 8th annual Media and Telecoms Convergence Conference on June 6 & 7, 2011 at the Four Seasons in Amman.

Notes and media contacts
For more details:
Dana Khatib
Director of Sales & Marketing
Arab Advisors Group
A member of the Arab Jordan Investment Bank Group
Tel. 962 6 582 8849
Fax. 962 6 582 8809

Arab Advisors Group: News and current affairs channels have the highest average advertising rates amongst Free-to-Air satellite TV channels in the Arab World

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