JOB PURPOSE STATEMENT:
The Copywriter is responsible for writing clever, persuasive, attention grabbing copy for O2’s vast spectrum of creative works. This includes but is not limited to Marketing, Advertising, Branding, and PR.
The Copywriter is key in relaying the message to the target audience and therefore, must have an in-depth understanding of the communications strategy, the market, and the target audience. The Copywriter works closely with the Creative Director, the Creative Strategist, and the creative team to conceptualize and refine creative campaign ideas, effectively communicate the client’s objectives, and transform abstract ideas into clear, explicitly compelling copy.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Project Solutions
- Actively contributes towards the conceptualization process
- Delivers copy that vibrantly reflects the brand culture
Project Execution
- Writes brilliant copy that harmonizes with and reflects artwork to create dynamically compelling ads
- Reviews and edits Arabic documentation as required
Communication
- Masterful writing skills
- Ability to interact professionally with O2’s diverse team
Professional Qualities:
Leadership
- Responsible for reviewing and editing outgoing copy and documentation
- Generates enthusiasm among team members
Teamwork
- Establishes a harmonious working relationship with team members
Internal Operations
- Upholds the O2 culture by keeping a positive attitude, approaching work with passion and care, being flexible, proactive, cooperative, and embracing diversity
Skills
Proficient in Arabic, orally and in writing
Creative in copywriting
Meticulous attention to detail
Strong analytical and creative thinking skills
Knowledge of copywriting
Bachelor of Arts degree, preferably in a related field of study
Education
Professional Qualification
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