Role overview:
Art directors oversee the artistic design of advertisements and print materials, as well as the filming of television commercials. They are the decision makers who are responsible for the quality of the finished product. The art director chooses a photographer, an illustrator, models, and any props necessary for an ad, if a print ad comes back from the printer with an imperfection; the art director is responsible for retouching it.
Responsibilities:
• Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
• Review and approve proofs of printed copy and art and copy materials developed by staff members.
• Manage own accounts and projects, working within budget and scheduling requirements.
• Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
• Present final layouts to clients for approval.
• Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Hire, train and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
• Work with creative directors to develop design solutions.
• Review illustrative material to determine if it conforms to standards and specifications.
• Attend photo shoots and printing sessions to ensure that the products needed are obtained.
• Create custom illustrations or other graphic elements.
• Mark up, paste, and complete layouts, and write typography instructions to prepare materials for typesetting or printing.
• Conceptualize and help design interfaces for multimedia games, products and devices.
• Prepare detailed storyboards showing sequence and timing of story development for television production.
Requirements:
• Bachelor’s Degree in Arts, Graphic Design or any related field.
• Minimum 2 years of experience in Art Direction.
• Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Managing one’s own time and the time of others.
• The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
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