Job Description
•Assist the Brand Manager in leading the communication, activation & innovation agenda / calendar .
•Consolidate overall share and ensure HTS.
•Drive goodness via theanine etc to move the needle for tea from neutral to healthy beverage.
•Liaise with key agencies – BTL to deliver a seamless and effective activation to attain right level of continued trial, repeat purchases & loyalty.
• Analyse Monthly and bi-monthly Retail audit data as well as other research document to develop a full understanding about the trend & other main competitors, and come up with plans to address any issue and seize the opportunities.
• Analyze sales data ( BW Report, EPOS etc…) to understand market dynamics, and keep track of the monthly performance by channel and for our Key Customers in each channel.
• Channel Team/Agency and any other relevant party, as well as the monitoring and evaluation of those activities.
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