Assistant Marketing Manager | General Motors Dubai, UAE
OnStar is a wholly owned subsidiary of General Motors and is the global leading provider of connected safety, security and mobility solutions and advanced information technology. With more than 6 million subscribers in the U.S., Canada and China, OnStar is available on more than 45 of our 2012 model year vehicles. OnStar’s key services include: Automatic Crash Response, Stolen Vehicle Assistance, Remote Door Unlock, Turn-by-Turn Navigation, OnStar Vehicle Diagnostics and Hands-Free Calling. OnStar is starting-up in the Middle East and is currently looking for an Assistant Marketing Manager.
The Assistant Marketing Manager position is responsible for supporting the Marketing Manager in developing the product marketing strategies and executing marketing launch and sustain plans.
The main objectives of the position include building brand awareness and educating the customer base (both new customers and prospects) of the product services offered, building brand equity, and customer subscriber retention.
This position requires frequent interaction with OnStar US so cross-cultural understanding and an ability to develop strong interpersonal relationships are vital traits.
Developing and executing effective marketing & communications strategies.
Achieving re-subscription through development and execution of effective marketing, communication and SRM strategies, employing the help of the GM sales teams and dealers.
The role oversees a diverse portfolio of services, so the candidate needs to have a strong grasp of marketing principles that can be applied to create strong brand equity for OnStar across the GCC. Juggling many different priorities and activities is inherent to this job.
The key will be to successfully build strong awareness towards the OnStar brand and ensuring effective education of the various services OnStar offers.
Support the development of and execute communication, PR, SRM (customer lifecycle and customer communications) plans, strategies and tactics; website launch and maintenance; lead on social media efforts, as well as playing admin role.
About the Company
General Motors Company (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GM’s largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.
With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.
GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company’s operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.
GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.