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Cannes Lions TV spoke to Conan O’Brien and Anderson Cooper after their seminar with Time Warner Inc. and we talked about why people are drawn to comedy, how to be successful on social media and you know when you’ve got a good idea.
What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.
Deutsche Telekom wins Grand Prix. Three golds go to Unilever, University of Sydney and Softologic Global, 31 January 2018 – A global campaign from German mobile operator Deutsche Telekom has won the Grand Prix in the Effective Use of Tech category of the WARC Media Awards, honouring communications planning which has made a positive impact […]
London, 31 January 2018 – UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market […]
30 January 2018, Dubai, UAE – entourage, the region’s leading live communication agency, has been recognized as the Best Emerging Creative Communications Agency in Dubai at the recent UAE Business Awards, organized by the British MEA Markets magazine, a reputed Middle East and Africa magazine that reports major developments across the region. The MEA Business […]
24% of brands and 24% of agencies surveyed expect voice interfaces to be important to their business Global, 29 January 2018 – Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, […]