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Global Ad Trends – A focus on advertising expenditure Global, 23 January 2018 – WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key […]
Dubai, United Arab Emirates, 22 January 2018: Cicero & Bernay Public Relations (C&B) is pleased to announce that it has retained Dubai Judicial Institute (DJI) as a client, and will be continuing to provide the entity with a comprehensive campaign that delivers strategic direction, thought leadership and media relations to fulfil its sector specific communication […]
53% of brands and 58% of agencies prioritise customer experience within their digital transformation strategy Global, 22 January 2018 – Lying at the intersection of conventional marketing and tech, customer experience (CX) will be a key focus for many brands in 2018, finds WARC, the global marketing intelligence service, following a survey with more than […]
ADFEST is delighted to announce that Derry Simpson, Group Managing Director of 303 MullenLowe in Perth, will be Jury President of Media Lotus and Effective Lotus at ADFEST 2018. One of Australia’s most credentialed planners, Simpson’s passion for effectiveness has seen 303 MullenLowe win multiple Grand Prix Effies across the region, making it Western Australia’s […]