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” This is called a Real Branding Campaign ” As #coca_cola says, “”NEXT TIME YOU’RE THIRSTY, DRINK AN AD”” A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers […]
Vloggers now sell out stadiums and have fanbases boy bands would kill for. Jim Chapman, himself a superstar vlogger with quarter of a billion views of his videos, takes us behind the scenes of the biggest vloggers on the planet. Jim meets Tyler Oakley, whose vlogs have earned him an audience with President Obama. He […]
Don Draper is a character that could only exist in fiction: impossibly handsome, endlessly talented, and crippled by alcoholism and other impulse-control problems. VICE was curious to see if there was any truth behind Mad Men protagonist, and that’s how we found George Lois. A leader of the Creative Revolution, Lois helped create the campaign […]
18 February 2018 – The Dubai Lynx International Festival of Creativity has today confirmed the names of the remaining 2018 Festival juries. A total of 64 jurors from 21 countries will attend the Festival to honour the best MENA creative work across 18 categories. As part of the Festival’s commitment to promoting gender equality, this […]