axiom Starts Samsung Galaxy S5 Pre-Booking

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CEO Says Smartphone Fans “Will Not Be Disappointed” With Highly-Anticipated Release

Dubai, UAE – 30 March, 2014: axiom today announced it is taking pre-booking orders for the Samsung Galaxy S5.

The much-hyped and anticipated smartphone will go on sale at axiom stores across the UAE in early April. Customers can pre-book via www.axiomtelecom.com or at any axiom store by paying an AED 200 deposit.

“Smartphone fans have been eagerly awaiting the fifth iteration of this landmark device and, having attended the official announcement at Mobile World Congress last month and also had an in-depth hands-on trial, I can confirm they will not be disappointed,” said Faisal Al Bannai, CEO, axiom.

“Samsung’s drive to innovate and introduce features that make a genuine difference to daily lives has made them a major force in the industry, and our sales figures clearly show that the UAE is one of the company’s most receptive markets. At axiom we are proud to be an official Samsung partner, and we continue to support what is undoubtedly cutting-edge technology with the value-added, world-class support services it deserves.”

axiom is offering 100 pre-booking customers the chance to purchase a premium accessory pack worth AED 918 for just AED 200. The pack includes a 22K gold plated 16GB USB drive, a waterproof gold mono Headset, a gold edition 5600mAH Powerbank, a Galaxy S5 back cover, a tempered glass screen protector, a dual USB car charger, an OTG adaptor and axiom accessory vouchers worth AED 150. The premium pack will be available for AED 425 once the first 100 sell out.

The flagship smartphone blends iconic design with modern trends to appeal to a range of consumer tastes and interests. It features a perforated pattern on the back cover creating a modern glam look. The superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface allows consumers to effortlessly take, edit and share photos. The advanced camera, lightning-fast network connectivity, dedicated fitness tools and enhanced device protection features will help consumers stay fit and connected in style.

The Galaxy S5 finds its perfect companion in the Samsung Gear Fit, the industry’s first curved, Super AMOLED wearable device. When combined, the duo is a complete fitness system, empowering consumers to stay physically active without sacrificing personal style or mobile connectivity. The Galaxy S5 also features an Ultra Power Saving Mode that will turn the display to black and white, and shut down all unnecessary features to minimize the battery consumption.

About axiom
axiom was established in 1997 by Faisal Al Bannai and is today the leading multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East.

axiom’s distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel, through a variety of brands and store formats; a micro-distribution channel, for independent stores; and a macro-distribution channel serving wholesalers for domestic and international sales. The Group has more than 2,000 employees and operates over 575 retail points and reaches over 3,742 points of sale across the Middle East. The Group also has strategic interests in associated companies operating in the India and South Africa.

The ‘axiom promise’ is a commitment to excellent customer service and continuous innovation to ensure customers receive the best ongoing support and advice on a wide range of telecommunications products and services, including:

– 60 Second Data Transfer
– Try and Buy
– 1 Hour Express Repair Service
– Pick up, Repair and Delivery
– Regional warranty
– Trade In
– Price Protection Guarantee
– Theft Insurance
– Expert Salespeople
– Two-Year Warranty
– Stand-By Phone During Repairs

For detailed information, visit www.axiomtelecom.com
Follow Axiom on Twitter: twitter.com/axiom_uae
Follow Axiom on Facebook: www.facebook.com/AxiomUAE

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

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