Advertising — — March 7, 2010 1:17 pm

 

 

Band Aid, and the Hulk

Posted by Samer Marzouq

       

 

When you see a smart ad like this one by JWT Dubai, you just smile and start wondering where do these cool ideas come from :) Does it communicate how good the product is? Yes it does, it really does!

If you like advertising, check the AdZen, the region’s newest ad gallery, it’s where ad lover can enjoy some cool work, and creatives can build their portfolios for free!

Executive Creative Directors: Russell Heubach, Chafic Haddad
Senior Art Director / Copywriter: SM Ziyad
Illustrator / 3D Artist: Tarek Samaan
Planner: Prabhakar Iyer
Account Manager: Rochelle Barreto

 

       

 

 


2 Comments

  • The concept behind the ad is very clever and its a smart way to use someone elses character design without getting into copyright infringement. But it seems to have cheesed off some folks – http://forums.cgsociety.org/showthread.php?f=2&t=862229&page=1&pp=15

    I think JWT could do with using some more advanced 3D artists though. No offence to Tarek Samaan (who has no personal info online i.e. other work examples so i am solely refering to this image) but the CG hand looks very unfinished – the shading and lighting needs more work and the displacement/bump is too much lending the hand to look a little dry.

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