Yes, yes yes! This is one of the reasons why I don’t like to go to the cinema, it’s the annoying people you find yourself surrounded by; talking on the phone, or just having loud conversations, sometimes making stupid remarks about the movie, or simply, eating pop-corn!
This is a really cool campaign by Batelco, the title is pretty clear: “Don’t drag everyone into your story, switch off your mobile during the movie” as simple and obvious as it sounds, I’m here for the movie not for your stupid conversations! Nice work by FP7/Bah, I specially like the office TVC 
really cool!
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BRIEF / BACKGROUND:
Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain
The power of insight. the truth of why you should switch your mobile off in the cinema Vs. how to really get through to people.
Author: Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
