Amsterdam, Netherlands. October 10, 2011 – Wieden+Kennedy Amsterdam is proud to announce that they will be working with Beeline, a leading telecommunications provider in Russia that operates within the holding company VimpelCom.
Chief Marketing Officer of Beeline Olga Turishcheva said, “Beeline is a company which has proven that powerful communication can change the fortunes of the brand. We’ve seen the difference it can make. We welcome Wieden+Kennedy to join us in growing the Beeline brand and further strengthening our bond with Russian consumers.”
Managing Director of Wieden+Kennedy Amsterdam Lee Newman said, “Like the rest of the world we are intrigued by the growth and dynamism of Russia. So much will happen in this country in the coming years and we’re thrilled to be working with Beeline and be part of the action. We couldn’t ask for a better opportunity to enter the Russian market.”
Beeline is a leading mobile service provider offering subscribers a wide range of data and voice usage packages. The Beeline trademark has topped the rankings of the most valuable Russian brands each year since 2005 and encourages its users to Live on the Bright Side.
Serving 186 million customers worldwide, VimpelCom Ltd. is a premier telecommunications holding company with a strong presence across Europe, Asia and Africa.
About Wieden+Kennedy Amsterdam
Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between companies and their consumers.
Founded in 1992, the Amsterdam office is not a Dutch agency, but truly a regional European agency specifically built to produce global and regional campaigns. Clients include Coca-Cola, Levi’s, Heineken, Nike, Electronic Arts, and ESPN. Wieden+Kennedy was unanimously selected as 2010 Agency of the Year across five major industry publications.