The Parents Television Council has released its annual list of “Top Ten Best and Worst Advertisers” that ranks advertisers according to how frequently they sponsor wholesome, family-oriented television shows or those containing sexually graphic, violent or profane material.
Most of the ‘worst advertisers’ are car companies; General Motors came first followed by Toyota, Volkswagen and DaimlerChrysler, Nissan came in the seventh place. Ford; which was among last year’s worst advertisers list has moved to the list of best advertisers and came fourth, the reason behind that is their sponsorship of American Idol.
According to Brent Bozell President of Parents Television Council, advertisers should take responsibility in encouraging family-friendly programs through buying spots in these programs.
