Arabia, land of ancient history and divine religions, confused cultures and absurd superstitions, a region where black cats are considered the “devil in disguise”, they’re often mistaken for bad omen and misfortune, and that was the insight behind the new campaign by the Lebanese Lotto; #BlackcatsOnHoliday
For 14 long weeks, no one has hit the jackpot and that meant bad luck is looming all over the horizon, and so the “reason” has to be eliminated, a black-cat-hunt drive was initiated and dozens of black cats, as shown in the above video, were shipped to New Zealand where black cats are considered good fortune.
So, with black cats are on holiday, is good luck on its way? You can follow this interesting campaign via #BlackcatsOnHoliday
Client: Loto Libanais
Agency: Impact BBDO Dubai
Production House: Big Kahuna Dubai
Post production: Serena Dubai
Music Sound: Eardrum Australia