Advertising Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
Retouching: Act Two Um/Stuart Callow
Imaging stepping inside an elevator with a floor like this one, pretty scary!
Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
Holy cow, what a mass happening with the Dubai Lynx, first with controversial Samsung campaign and now with the Fortune Promoseven case, not to mention the copycat work, the Lynx organizers have stripped the Agency of the Year award for FP7 Doha, and 7 other awards.
Apparently their work wasn’t approved by clients, the awards that were withdrawn are: 1 Gold Print campaign, 1 Gold TV/Cinema campaign, 3 Silver Print campaigns, 1 Silver Outdoor campaign and 1 Bronze TV/Cinema campaign. As cruel as it might seem to FP7, such acts are necessary to maintain the credibility of the Dubai Lynx, personally I admire the Lynx organizers for this decision.
Below is their press release:
The organisers of the 3rd Dubai Lynx Awards announced today that they are withdrawing the Agency of the Year award from FP7 Doha and the trophy will subsequently now not be awarded this year.
Investigations after this year’s award show have revealed numerous examples of work from FP7 Doha that did not meet the Dubai Lynx entry criteria and subsequently these 18 submissions and the associated seven awards have been withdrawn. Those awards were: 1 Gold Print campaign, 1 Gold TV/Cinema campaign, 3 Silver Print campaigns, 1 Silver Outdoor campaign and 1 Bronze TV/Cinema campaign.
In addition, ten pieces which were shortlisted in the Print and Outdoor sections were also disqualified.
“Even before the awards night we had withdrawn a number of pieces of work from the competition but subsequently our investigation has found other pieces that were presented to the jury that infringed our requirement that all work presented must represent the client who approved it. Our rules are very clear with regards to this, and we have no hesitation in withdrawing these awards,” said Philip Thomas, Dubai Lynx CEO. “The Dubai Lynx Awards exist to celebrate and raise the creative bar of genuine work of the region. Activities like this show a disregard not only for the Awards but more importantly for the juries who work so hard judging the event. Due to the scale of withdrawals we feel it inappropriate to honour FP7 Doha as Agency of the Year and so will be withdrawing the prize. I hope that this swift action makes clear our determination to build an award with true integrity for the region,” continued Philip Thomas.
The Dubai International Advertising Festival and Lynx Awards, which took place earlier this month, are held in association with the IAA - UAE Chapter. Dr. Lance de Masi, Chapter President, commented: “In taking such swift action the Lynx organisers have demonstrated their understanding that in order to fulfil the purpose of incentivising and rewarding creative excellence in the region, Lynx must safeguard compliance with the stated conditions of eligibility. To do otherwise would be to undermine credibility.”
Details of the work in question are:
Print Gold campaign: A04/29 “Ink”
A04/30 “Oil”
A04/31 “Mud”
TV/Cinema Gold campaign: A12/2 “Car”
A12/3 “Cook”
A12/4 “Rocket”
Print Silver campaign: A04/13 “Nuns”
A04/14 “Students”
Print Silver campaign: A14/24 “Flying Bird”
A14/25 “Man Digging”
A14/26 “Running Horse”
Print Silver campaign: A05/52 “Cow”
A05/53 “Sheep”
A05/54 “Pig”
Outdoor Silver campaign: A04/25 “Cow”
A04/26 “Sheep”
A04/27 “Pig”
TV/Cinema Bronze A07/11 “Jackson 7″
Such a lovely work by Leo Burnett in Beirut for Pert Plus Shampoo, it won the Gold award at the Dubai Lynx 2009.
Advertising Agency: Leo Burnett Beirut, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Ghida Younes
Copywriter: Rana Najjar
Art Director: Areej Mahmoud - Yasmina Baz
Agency Producer: Rayane Smayra
Account Supervisor: Jad Jureidini
Production Company: BENT IMAGE LAB Portland, USA
Director: Daniel Garcia
Music: Quantica
Dubai Aquarium, a new addition to the set of cool and unexpected stuff that you can see and enjoy while you are in Dubai, this large aquarium puts you face to face with the creatures of the sea to explore the uniqueness of the sea.
The project is located in Dubai Mall, the world’s largest mall, and consists of an aquarium and a water zoo, it was really interesting to be surrounded with a variety of amazing creatures, if you are in Dubai, I believe it’s a good idea to pay it a visit, here are some photos I took while I was there:
As I was trying to catch up with some of the presentations and workshops at the Dubai Lynx 2009, I managed to attend most of Alex Lieu’s presentation about the interactive viral campaign created and managed by 42 Entertainment for the Dark Knight movie.
The movie was brought to life way before it was released without the use of traditional media, the campaign was based on the concept of Alternate Reality Game, which utilizes the real world as a platform that engages the target audience with the product. The agency focused on each character to bring the most out of it, and as I saw the results were brilliant, of course we all know that the movie gained a huge success around the world.
According to the above movie, Why So Serious? attracted more than 10 million players.
Just watch how brilliant it is!
The idea is to benefit from the presidential elections fever in the US to promote the movie.
Still wondering why Dark Knight scored an enormous success? Anyway, take a look at the website of Why So Serious?
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