Fighting fire with fire, I love it. It all begins with one simple billboard, then they take you on a rollercoaster ride through the perception of simple open minded little girl with a horrow film like apporach. Building it up the to the kill scene where the character (little girl) dies (gives in) to the knife (surgery). I consider the comercial perfect in two ways. First, their point was proven brilliantly and connected with thier brand theme, secondly, everyone who sees this ads will be thinking about it everytime they see an ad opposing it, in most cases when they see DOVE’s competitors ads. Just Great!
7ala said
am October 9 2007 @ 10:42 am
Good one!
secratea said
am October 9 2007 @ 10:59 am
butchery industry!
Matty B said
am October 10 2007 @ 7:27 am
Fighting fire with fire, I love it. It all begins with one simple billboard, then they take you on a rollercoaster ride through the perception of simple open minded little girl with a horrow film like apporach. Building it up the to the kill scene where the character (little girl) dies (gives in) to the knife (surgery). I consider the comercial perfect in two ways. First, their point was proven brilliantly and connected with thier brand theme, secondly, everyone who sees this ads will be thinking about it everytime they see an ad opposing it, in most cases when they see DOVE’s competitors ads. Just Great!
meshal said
am October 10 2007 @ 5:16 pm
????? ?????? ????????
7732448
MommaBean said
am October 11 2007 @ 2:01 am
Okay, that’s actually amazing. Thanks for sharing.