Emirates Airlines reveals a 45-tonne ambient-media advertising project at Heathrow Airport in London

The Dubai-based airline, Emirates, revealed what could be the hugest ambient media advertising in the world, a 45-tonne replica of the largest passenger airplane ever made, the Airbus A380. More than 25 million visitors to Heathrow airport in London will be exposed to Emirates impressive branding efforts at the gates of world’s busiest airport.

According to their press release, the project needed 18 months of work to be completed, the replica was manufactured by an American company in California, then it was transported to London.

Some interesting facts about the replica:
- Weighs more than 45 tonnes
- Wingspan of 26 metres and a length of 24 metres
- Same size as a real Boeing 737
- Exact 1:3 scale of the real A380, the world’s largest airliner
- More than twice the size of the roundabout’s previous Concorde model
- Made of glass-reinforced plastic over a steel frame
- Foundations required 600 tonnes of concrete

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