Natural Resources Defense Council | Stop Global Warming

Amazing ambient ideas by Miami Ad School in Brazil, the idea is to raise awareness of global warming effect on the world and the importance of stopping it, read the rationale of each implementation for more details, really impressive.

A world map sticker is glued on the bottle, the water inside it simulates world’s potable water supplies.
At the bottle is written: “World’s drinkable water supplies are running out. Stop Global Warming.”

NRDC.org – Natural Resources Defense Council

A world map is printed on the cup, with (BASF/3M) termo activated paint. When the cup is filled by hot coffee, the paint changes its color onto yellow tone, simulating climatic change, (deserts).
At the cup is written: “High temperatures are changing the planet. Stop Global Warming.”

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez

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