Ras2Ras.com, a user-generated brand-to-brand community

Here is an interesting website, Ras2Ras – Arabic for Head to Head, is a community that offers users the ability to initiate comparisons between brands, cities, gadgets, stuff, anything could go there, and of course users and visitors can vote for competing heads.

The idea is interesting, and I guess it could have a future especially if brands believed in it. I like the design as well, clean and simple. Take a look Ras2Ras.com