The tape that went places: Stop at 35″

Message? Stop at 36″. Call 04 – 3448760. Where? Mini measuring tapes. Why? Promoting a slimming program. Who? Marie France Bodyline. Agency? Wunderman Dubai.

This is a really cool and effective way to target women who care about their look and weight, 2,000 of those mini measuring tapes were spread around in lingerie stores, fitting rooms, and beauty salons, each tape ended at 36″, a powerful way to make some ladies curious to find out how they can stay in shape!

Advertising? TheAdZen.com. What? Middle East’s newest ad gallery. How? Build your own portfolio for free, or simply, browse the region’s creativity!

Click me to read more!

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