Bonhams, one of the leading auction houses in the world, has announced the appointment of Z7 Communications FZ-LLC as its PR agency for the Middle East.
The Dubai headquartered agency will now be responsible for rolling out Bonhams new marketing & communication strategy as the auction house gears up for its forthcoming auction sales in October 2010.
Matthew Girling, CEO of Bonhams, said:
“The significance of Dubai in the international art market is ever increasing, and as a company we are consistently expanding the diversity of what we do in the region. Bonhams feels the appointment of Z7 Communications will play an important strategic role in strengthening our position within the auction landscape of the Middle East, as well as asserting our belief in the long term prospects for a thriving art market in the area.”
Zeina El-Dana, Managing Director, Z7 Communications, said, “We have a comprehensive brief for building the Bonhams brand across the Middle East. Bonhams chose us for our experienced team who are not only disciplined with high professional standards but also well aware of the regional art market.”
Bonhams, founded in 1793, is one of the world’s oldest and largest auctioneers of art and antiques. It currently operates in 27 countries and regularly features a sales calendar that runs simultaneously over five continents.
The next Bonhams sale in Dubai which will host its first motor car sales along with watches and its regular Modern & Contemporary Middle Eastern, Iranian & South East Asian Art auction, is scheduled for Monday, 11th October 2010 at One & Only Royal Mirage, Dubai.
