Advertising — August 7, 2008 6:19 pm

 

Boycott Fever hits Arabia once again after Nissan’s new Israeli TVC

Posted by Samer Marzouq

What could piss oil countries off? Prices? Production? Consumption? Nissan Tiida? A new offensive piece of advertisement for Nissan Tiida triggers the anger of Gulf countries. The new Israeli TV commercial shows Arabs attacking and cursing the car because of its low fuel consumption.

The Arabian Business reports that officials in Saudi Arabia were talking about boycotting the car because of the TVC, personally I felt it’s offensive and stupid, and didn’t make any sense, I mean even if the car consumes less fuel, is it going to make Gulf countries poor? And it’s not like there is an expiry date on oil, it will be used sooner or later.

It reminded me with an ad for Toyota that was done by Saatchi & Saatchi in Poland.


       

 


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