* This individual will be responsible for the development of marketing strategies and plans to drive business growth and build brand equity, as well as provide the vision and overall strategic direction for all CRM (Consumer Relationship Marketing) efforts working with the CRM manager. In addition, will execute integrated marketing programs for all key events and launches and provide brand direction. Integrate all plans within the branch’s plans, working through the country Marketing Manager.
* Develop and execute innovative marketing plans to drive business growth, including advertising, promotion, point-of-sale tactics and retail activation.
* Develop and implement product marketing strategies, plans and product launches to increase market share, growth and profitability in a fast developing and competitive sector.
* Conduct trade and consumer analysis.
* Analyze the effect of marketing activity on sales, monitor media performance.
* Numerically orientated and commercially astute, to interpret and assess research data and identify solutions to key marketing issues is an important prerequisite of the job.
* Responsibility for marketing budget development and administration with close coordination with the corporate head office.
* Work closely with advertising, PR and research agencies, and be expected to make important contributions to both strategy and tactical development.
* A team player, persuasive communicator, presenting his/her recommendations in a clear, articulate and precise term.
* Ability to work independently to accomplish goals with little supervision. Ability to work under pressure to meet tight deadlines.
Requirements
* “BA degree” or “Business Science” Marketing major, an MBA is highly desirable.
* 3-4 years track record in FMCG brand management is essential.
* Proven track record in development/execution of strategic marketing plans
* Strategic, analytical and creative thinker
* Excellent verbal and written communication skills
* Excellent MS Excel/PowerPoint/Word skills.
* Self directed, driven and responsible.
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