* Develops of the brand’s integrated marketing plan, and strategy.
* Manages the execution of the integrated marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan.
* Drives Innovation towards new frontiers of consumer understanding, and innovation opportunity development.
* Translates brand strategy and brand keys into strategically sound and effective brand marketing plans.
* Identifies R&D requirements of the assigned brands
* Monitors performance on key performance indicators, and take corrective action to ensure targets are met.
* Manages the advertising, promotion and PR agencies and packaging design departments, driving forward the creative ideas.
Skills
* Excellent Communication and Interpersonal Skills
* Creativity and Innovation
* Proven Innovation leadership
* Clear demonstration of leadership and people management capability.
* 4-6 years in Brand Development/Marketing in Personal Care/Cosmetics sector or FMCG
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