Summary:
Plans, develops, and implements brand strategies and marketing programs by performing the following duties personally or through subordinate supervisors.
Duties and Responsibilities:
Provides branding direction and develops and executes brand marketing programs.
Reviews market research to anticipate competition and market trends and translate consumer attitudes into new branding directions.
Consults with development teams on market requirements and product features.
Communicates brand strategies to product marketing, marketing communications, sales, and other departments.
Coordinates and aligns brand strategy with corporate marketing plan.
Works with other departments to help develop advertising and promotional programs, pricing, positioning, and packaging.
Assesses and develops brand names to differentiate product.
Assists in planning and coordination of product launch.
Guides creation of product portfolio.
Evaluates and analyzes program results and presents recommendations for changes in brand strategy.
Skills
- 3-5 years experience in similar position.
- Excellent communication skills (oral & written).
- English written and speaking.
Education
Bachelor’s Degree in similar field
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