• Manage the development of Marketing strategy & objectives for the assigned brand.
• Manage the development & implementation of Marketing activities according to plans in order to maximize brand share & long term profitability
• Manage spending within budgets
• Recommend, initiate & implement timely pricing adjustments in order to optimize profit
• Selecting communication channels, Creating briefs & briefing creative agencies, Nurturing & judging ideas & executions, Producing communication assets
• Work closely with Market Research & Product Development, Identify opportunities & recommend the launch of new brands
• Manage the development of accurate Volume Forecasting
• Monitor performance against plans, recommending & making changes` as necessary
• Initiate & manage Market or Consumer Research, following up with appropriate recommendations
• Monitor competitor activity & recommend appropriate responses
• Train, develop & appraise subordinate
• Complete reports & carry out effective communication & handover activities in accordance with Company policy
• Predicting market change & competitor scenarios
• Tracking performance & optimising Brand Equity, plans & mixes
• 5 years experience in the same role with multinational company..
About the Company
Sunbulah Group is the continuation of a long journey that has started in 1980.
Our purpose is to provide the best quality in food processing and manufacturing, in order to meet the utmost satisfaction of our customers and consumers
Our existing facilities in Saudi Arabia have increased in size by more than 8 times since the company was formed, and our production capacity has increased by over 20 times. Moreover, through our aim to benefit from globalization, we have ventured into a new world-class production facility in Cairo, Egypt.
We are proud to say that we produce more than 400 products out of eight factories located in two countries. As market leaders and pioneers in the food industry in the region, we believe it is our responsibility to set the highest standards for the market, and expand in more products, facilities, industries, and regions to serve our customers with utmost sincerity.