In an imaginary city where the wildest ideas come to reality, Batelco takes us into an astonishing journey through a Hollywood-style experience.
Infinity, is an ambitious project by Batelco to launch its new brand positioning “Bringing Ideas to Life”, I don’t remember seeing such an amazing work coming from this part of the world, Batelco has certainly nailed a huge exposure and scored a milestone with more than 111,000 fans on facebook.
As you watch the film on facebook or in the kiosks around Bahrain, just towards the end of it, you become part of the experience with your picture inside the film along with a line that urges you to keep thinking, I think it would’ve been great if they added an augmented reality component to the whole experience, I think it can be a create addition.
Facebook fans submitting screen grabs from the movie while they were featured in it.
It took a trans-continental team more than a year to finish the film using all sorts of production tools including a Heli-Video Cam and a range of great Canon cameras. Here are the credits:
- The ad agency behind this work is the one and only FP7/BAH in Bahrain, led by Creative Director Fadi Yaish and his creative team of Gautam Wadher and Aunindo Sen.
- Batelco team behind the project, Executive Marketing Director Abdulla Abuidrees and Marketing Campaign Manager Mohammed Dashti.
- The directors of the ad film are the highly acclaimed and awarded German duo Alex and Steffen.
- The production house is the award winning City Films of Beirut.
- The music has been crafted by the 2009 Cannes winners AOC Paris.
- The Post Production is by Unexpected, Stuttgart in association with Spy Films of Toronto.
- The Heli Video Cam used in the ad film is operated by its inventor and one of Hollywood’s top three Heli Video Cam operators, Eric Austin from USA.
- The Interactive Layer is by the multiple award winning and renowned Stink Digital of London.
Behind the scenes, the Heli Video Cam in action, I wish I have one!
