The primary activities of this job are to plan, develop and implement the marketing strategy and marketing communication for external, internal and overall branding for Consumer Banking Products & Services.
- Work with the segment and product teams and Business Heads on the conceptualization and implementation of marketing programs that will drive their business agenda.
- The role requires campaign management – from conceptualising the right program, agency briefing, setting KPIs and implementation with brand compliance and within budgets.
- The role requires working across all products and segments of CB and a complete understanding of their business agenda and ability to contribute to meeting these objectives with robust marketing plans.
- Ability to influence internal as well as external stakeholders.
- Managing relationships with all external partners.
- Ability to utilise CB budgets cost-effectively.
The world’s best international bank, leading the way in Asia, Africa and the Middle East
Standard Chartered PLC, listed on both London and Hong Kong stock exchanges, ranks among the top 25 companies in the FTSE-100. The London-headquartered Group has operated for over 150 years in some of the world’s most dynamic markets. Its income and profits have more than doubled over the last five years primarily as a result of organic growth and supplemented by acquisitions.
Standard Chartered aspires to be the best international bank for its customers across its markets. The Bank derives more than 90 per cent of its operating income and profits from Asia, Africa and the Middle East, generated from its Wholesale and Consumer Banking businesses. The Group has around 1,750 branches and outlets located in over 70 countries. The extraordinary growth of its markets and businesses creates exciting and challenging international career opportunities.
Leading by example to be the right partner for its stakeholders, the Group is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. It employs 75,000 people, nearly half of who are women. The Group’s employees are of 115 nationalities, of which 60 are represented among senior management.
Standard Chartered is an equal opportunity employer. We have a meritocratic culture where each individual employee is valued and respected for who they are as a person and for what they bring to the organisation.
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage.
Interested candidates may apply now online.
Qualifications:
- Degree in Marketing with previous experience preferably in Marketing Communications and Event Management in a bank or financial institution.
- Demonstrated skills, knowledge and experience in the design and execution, of marketing, communications and public relations activities in order to create top quality work.
- An eye and passion for details
- Excellent ability to take on a customers perspective and excellent feel for quality, color co-ordination , photo perspectives
- Ability to create and deliver compelling presentations to communicate ideas and strategies to internal colleagues.
- Experienced in evaluating campaigns and identifying key learnings.
- Strong writing skills and a creative thinker.
- Strong project/event management skills, ability to plan and manage through implementation of integrated marketing campaigns and activities.
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