Belgiovane Williams Mackay (BWM) in Dubai has been chosen for the third consecutive year to develop the communications campaign to promote Dubai Lynx – Dubai International Advertising Festival.
Established in 2007 by the Cannes Lions International Advertising Festival organisers, Dubai Lynx is now the premier creative advertising event and awards in the Middle East and North African region.
Initially launched as an awards ceremony, Dubai Lynx now offers a full festival program of seminars and workshops to mirror the successful Cannes format.
The 3rd Dubai International Advertising Festival, incorporating the Dubai Lynx awards, will be held 15-17 March 2009 at The Palladium, located in Dubai Media City.
BWM Dubai’s Managing Director Anthony Dalton said it was an honour to be recognized as the agency of choice by the world’s leading advertising awards organisation.
‘Dubai Lynx has become the region’s most respected festival and awards ceremony for the communications industry, so it is a tribute to BWM’s global standard of work that we’ve been chosen to promote the event for three years running.’ he said.
‘In 2009 our founding partner and Executive Creative Director from BWM in Sydney, Rob Belgiovane, will speak about the incredible changes in mobile content communications. Rob was also a judge at the inaugural Dubai Lynx in 2007.’
BWM’s work with Dubai Lynx has included strategic development of annual campaigns that have evolved from messages of ‘career enhancement’ and ‘recognition’ in 2007, to a ‘learn to win’ message in 2008.
The soon-to-launch 2009 festival campaign will focus on the strong networking opportunities and inspirational ‘connections’ that the event provides delegates.
Dubai Lynx Festival Director Steve Lane commented on the successful and longestablished relationship with BWM, ‘BWM have worked with us since the launch of Lynx.As with any good Client-Agency relationship, when you keep working together with someone for this long it ensures they really understand your business. Most importantly, of course, they are still with us because they have consistently delivered high quality work.’
