Call of Duty®: Black Ops II Exclusive Launch Experience at Grand Cinemas

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Call of Duty®: Black Ops II Exclusive Launch Experience at Grand Cinemas

United Arab Emirates, Dubai, 06 November 2012: For the first time in the Middle East, and another first from Grand Cinemas, gamers will have the opportunity to play Call of Duty®: Black Ops II in high definition on a new scale across eight cinema screens. The exclusive venue selected is Grand Cinemas Ibn Battuta Mall for the game’s Midnight Launch Experience on November 12th into the morning of the 13th.

The Middle East’s largest cinema chain, Grand Cinemas, has partnered with PLG “Power League Gaming”, the region’s leading e-sports and video gaming tournament provider, in association with Jeep® Middle East, Hardees and Xbox 360®. Power League Gaming hosted the Official Black Ops II multiplayer behind closed doors in September and 4,000 gamers queued for five hours to try the game two months early.

PLG will be running team and single player tournaments on a variety of key dates, this being the first. Then running into the Double XP weekend, three Grand Cinemas locations – at Dubai Festival City, Ibn Battuta Mall and Baniyas Mall – will play host to the opening round, 16th to 17th November, of Power League Gaming’s nine-country tour across the Middle East and North Africa. The competition will end at a secret location in 2013 and prizes* include an all expenses paid trip to LA, a professional gaming contract, a Jeep® Wrangler and a stash of other accessories and prizes still to be announced.

Jean Ramia, Grand Cinemas CEO, comments: “Coming to the cinema to watch a movie is a complete journey. Earlier this year we launched our ‘Why Not?’ campaign, disrupting conventions to bring patrons an experience that is always smart, entertaining and surprising. So why not combine cinema with video games? For the first time in the Middle East, gamers will be able to take their experience to another level, which is hugely exciting.”

To secure a place at the tournament, interested gamers are invited to register on the site www.powerleaguegaming.com.
For more information or queries email pro@powerleaguegaming.com .

*Terms and conditions will apply


ABOUT GRAND CINEMAS
Founded in 2000 with the flagship Grand Cineplex theatre, the Grand Cinemas brand has grown into a dazzling statement of quality entertainment, consistently striving to set the industry standard – and succeeding. The proof is in the steady proliferation of the franchise and the acquisition of major theatre chains regionally. Today, the Grand Cinemas name stands boldly over 23 multiplexes – a staggering 180 screens – throughout the Middle East, making it the region’s largest chain of theatres. Ongoing expansion will see seven new projects unveiled within the next two years. www.grandcinemas.com

ABOUT GULF FILM LLC
Established in 1989, Gulf Film is the region’s leading film distributor, responsible for the lion’s share of Arabic and English titles across the Middle East. The company’s movie sources range from American principals such as Universal Studios, Paramount and DreamWorks to independents such as Spyglass, Mandate, Summit, Relativity Media and Lionsgate. In 2000, Gulf Film further expanded its industry profile through the creation of an exhibition arm – Grand Cinemas – and currently distributes and exhibits over 200 titles per annum. www.gulffilm.com

ABOUT POWER LEAGUE GAMING
Power League Gaming (PLG) is an Electronic Sports League, focused on the commercial and social development of on ground and digital tournaments. Representing local games developers and publishers in the Middle East and North Africa and global developers and publishers targeting the Middle East and North Africa gaming community. For more information please contact pro@powerleaguegaming.com. Website www.powerleaguegaming.com

ABOUT ACTIVISION PUBLISHING, INC.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

ABOUT THE JEEP® BRAND

With over 70 years of iconic heritage and capability, Jeep® is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys.
The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep® vehicle line-up in the Middle East comprises the Compass, Patriot, Cherokee, Grand Cherokee (the most awarded SUV ever), Grand Cherokee SRT8 (the most powerful ever Jeep®), Wrangler and Wrangler Unlimited.

ABOUT XBOX
Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It’s home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://www.xbox.com.

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