A new ad by Fine, a well-known tissues brand, I was trying to find an explanation to this ad but frankly I couldn’t, then a friend of mine explained it saying that the player looks refreshed even that he is playing football, but I didn’t find it rational because as a start the crowed is not reacting with the goal, it seems as if they are watching TV, plus where is the rest of the team? How come the player is holding a pack of tissues in the middle of a football game? Plus the product is placed at the corner of the ad, so why to show it twice?
If that was the idea they could of showed a refreshed player among his sweating colleagues along with a tagline that sells the idea of refreshment that the product can offer.
loooooooooooooooooooooooooool
yemken 3ashan el goal “ndeef” fa the message is : el ma7arem ndeefeh zay el goal, but I doupt it
thx for the share man
lol ….
it says FINE dayman m3e, so probably it means that even football players carry a full 100 pack of tissues with them looooool just imagine watching a game with 22 player holding tissues hehehe silly i know
whatever it is, VERY CREATIVE!!!
I don’t know what’s the point of showing two product packs in one ad? Anyway It seems like he scored a goal and he’s giving the other team tissues to wipe their tears
, anybody knows whats the agency?
okay, i think this is the player offering a tissue to the crying keeper who just got scored on…either way it SUXS!
300dpi, and ontop of two product shots they throw the logo at you in a large size, its a sense of insecurity I guess that the product shot can stand alone as identification and with FINE’s brand recognition I think the repetition is pointless
Nuqol has the worst agency ever. masakeen!
Its Y&R and the idea was to pass the fine as they do pass the ball in the game…
yea, football players pass the ball with their hands, enass this campaign is really bad, I saw the TVC and OMG!
am just clarifying… since i was in the same meeting when there were discussing the idea
enass! you should stopped this from happening since you were there.
It was not my call, but i was so disappointed..
visuals are too bad as well
gay