A new ad by Fine, a well-known tissues brand, I was trying to find an explanation to this ad but frankly I couldn’t, then a friend of mine explained it saying that the player looks refreshed even that he is playing football, but I didn’t find it rational because as a start the crowed is not reacting with the goal, it seems as if they are watching TV, plus where is the rest of the team? How come the player is holding a pack of tissues in the middle of a football game? Plus the product is placed at the corner of the ad, so why to show it twice?
If that was the idea they could of showed a refreshed player among his sweating colleagues along with a tagline that sells the idea of refreshment that the product can offer.
