Children love gifts, whether it’s candy or toys or a day at the park, they just love these things, but what if they are orphans? What if they were abandoned by their parents? Can a toy nourish them with the love and care they need?
This insight gave Russian ad agency Red Pepper an idea for a donation drive campaign, the idea was to encourage good people of Yekaterinburg to help orphans by donating gifts they really need, things like nursing aid, professional psychologist advice for parents, temporary housing for family reunification.
Advertising Agency: Red Pepper, Russia
Main Pepper: Danil Golovanov
Art Director: Julia Uzkih
Copywriter: Ivan Sosnin, Yana Shmailova, Alena Podgornaya
Director: Ivan Sosnin
Assistant Director: Konstantin Bashenko
Videographer: Dmitry Kurenev
Producer: Olga Burlakova
Case Study Production: Evgeny Kharchenko
Account manager: Alena Podgornaya
Voluntary society «Aistenok»: Ksenia Krohina