Cannes Lions Add MADE @SWEDEN to 2013 Academy Line-up

Cannes Lions Add MADE @SWEDEN to 2013 Academy Line-up

20 March 2013 – New for 2013, The Cannes Lions International Festival of Creativity, together with the Swedish Institute, has launched Made @Sweden, a new academy offering an immersion into creativity the Swedish way.

Some of the world’s most renowned brands have come out of Sweden including the likes of Spotify, IKEA, H&M, Absolut Vodka and Skype. This new three-day programme will deliver a unique insider’s perspective from Sweden’s top creatives, techies, innovators, entrepreneurs and behaviourists. Designed for agencies, client marketers and investors alike it offers change agents and decision-makers new ways to further their potential providing both inspiration and practical tools.

Made @Sweden features a combination of lectures and workshops led by some of the country’s most renowned communication and business schools, top creative agencies and globally successful brands including The Swedish Association of Communication Agencies (Komm!), The Stockholm School of Economics, Berghs School of Communication and Hyper Island.

Commenting on the new programme Annika Rembe, Director-General of the Swedish Institute says: “Creativity is one of the key factors which determine a country’s competitiveness and future growth. I believe everyone has the potential to be creative. It all comes down to the ability to provide a context in which creativity can be unleashed. Sweden has a proven track record and with this academy we are happy to respond to the international demand and curiosity to learn more about the foundation for creativity the Swedish way.”

The programme will include but is not limited to:
• The Power of collaboration and networks
• Global values and their impact on creativity and innovation
• Further the potential by working closely with your client/agency in the creative process
• Technology, talent and tolerance – success factors for the future
• Action tools, co-created work and a personal plan for the future

About the Academy, Steve Latham, Head of Talent & Training at Cannes Lions, says “This is a really exciting addition to our training programme at Cannes Lions. Swedish creativity consistently pushes boundaries, evident in their many iconic, global brands, and this is an unparalleled opportunity to learn from the best of Swedish talent. We are certain that course members will leave with the renewed knowledge, passion and skills to push brands forward.”

Located within the Palais des Festivals, home to Cannes Lions, the Academy will run from Thursday 20 June to Saturday 22 June and is open to a maximum of 35 delegates. There are no age restrictions on the academy and the cost is a full week delegate registration package. Details of how to take part can be found online at or by emailing

60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.
Lions Festivals is powered by Top Right Group.

The Swedish Institute
The Swedish Institute (SI) is a public agency that promotes interest and confidence in Sweden around the world. SI seeks to establish cooperation and lasting relations with other countries through strategic communication and exchange in the fields of culture, education, science and business.

Explore Sweden
Twitter: @Sweden

Key Dates:
Delegate registration: open
Entries: open
Entries deadline: 28 March 2013
60th Cannes Lions International Festival of Creativity: 16-22 June 2013

Cannes Lions Add MADE @SWEDEN to 2013 Academy Line-up

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