August 30, 2014

Cannes Lions and Haymarket to Manage Digital Media Awards and Establish the Digital Media Festval in Asia

Digital Media Festval in Asia

10 April 2012 – Lions Festivals, organisers of the Cannes Lions International Festival of Creativity, and Haymarket Media today announced an agreement in principle to extend their joint venture. The partnership currently runs Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness Festival (AMEs), and will now also include the Digital Media Awards for Asia.

The 2012 Digital Marketing Awards, will take place in November in Beijing, China, and will become a two-day festival, providing Asia’s digital marketing industry – agencies, media owners and clients – with a great content and networking platform.

A learning programme of inspirational sessions presented by a host of thought-leaders and industry experts, will take to the stage to motivate and debate on digital communications. The festival will culminate in the awards celebrating the best work across media and entertainment, apps, gaming, online PR and online marketing categories, judged by a stellar line-up of industry professionals.

Terry Savage, Chairman of Lions Festivals, said: “With the incredible growth in Asia we are delighted to build on our partnership between Haymarket Media Asia and Lions Festivals, drawing on our expertise to deliver a world-class event that will provide inspiration, learning, networking and celebration to Asia’s digital media industry.”

Tim Waldron, Managing Director of Haymarket Media Asia, said: “The Digital Media Awards, founded by Campaign in 2007, have come to be recognised by agencies and clients as the region’s most respected digital awards competition. Since their launch, we have expanded the categories and refined the judging criteria to represent the growth and development of the region’s digital scene. It has always been our intention to grow the awards into a full-scale digital festival and given the tremendous success of our two existing Asian joint ventures with Lions Festivals it makes total sense to work together to create such an event.”

Phil Thomas, CEO of Lions Festivals, said: “We look forward to extending our partnership with Haymarket and harnessing the expertise of Lions Festivals to deliver an outstanding inaugural Digital Media Festival in Beijing later this year. Now in their sixth year, the Digital Media Awards already have significant traction in Asia and we look forward to greatly enhancing and growing the event. With digital channels becoming increasingly sophisticated and central to brand marketing, the Digital Media Festival will be a unique platform that will reflect the ever-changing digital landscape.”

The Digital Media Festival and Awards will be organised by the same management team as the Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness Festival. Last year, 814 entries from 16 countries participated in the DMAs.

Digital Media Festval in Asia

For more information on Digital Marketing Festival and Awards contact:
Terry Savage terrys@canneslions.com
Tim Waldron tim.waldron@haymarketasia.com
Philip Thomas philipt@canneslions.com

The Digital Media Festival
The newly-launched Digital Media Festival, incorporating the well-established Digital Media Awards, is a learning, networking and celebration of the best that Asia’s digital marketing industry has to offer. Now in its sixth year, the awards continue to showcase and honour the expanding digital media and entertainment industries. At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media owners the chance to display their digital offering. The annual awards receive over 800 entries and are judged by an independent jury consisting of leading client marketers, digital media practitioners, agency strategists and other experts in the digital field. The Digital Media Festival presents a compelling programme of seminars, digital showcases, networking and awards and offers a great platform for brands and the online community to reach into new media and markets. The Digital Media Festival is organised by Lions Festivals and Haymarket Media Asia www.digitalmediaawardsasia.com

International Festival of Creativity – Cannes Lions
The flagship event in the Lions Festivals portfolio is the International Festival of Creativity – Cannes Lions – the world’s biggest celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, promo & activation, film craft, mobile, branded content & entertainment, creative effectiveness and integrated advertising, as well as the best media, direct, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity and Asian Marketing Effectiveness Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. It’s portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

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