Cannes Lions Announces Lions Live Winners

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  • Largest Number of Votes Ever Cast for Lions Live
  • Cannes Lions to live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever, Razorfish & Contagious, PHD and MediaCom

28 May 2015 – After a record breaking number of votes, the Cannes Lions International Festival of Creativity has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it.”

On seeing the winning sessions, Philip Thomas, CEO, Lions Festivals, commented, “The results of Lions Live are always interesting, it shows what’s top of the industry’s agenda. This is a solid mix of current issues – from the buzz around ‘disruption’ to climate change with former Vice President Al Gore, as well as data insights and lessons in creativity from top-performing, global clients – we’re delighted that we can bring this content to those missing out on Cannes Lions this year.”

The Lions Live schedule has been confirmed as:

Sunday 21 June, 10:00 – 10:45 CEST
‘How to Survive a Zombie Attack (and Harness Cultural Trends to Grow Brands)’, hosted by MediaCom
The guys behind the hit show The Walking Dead talk zombie attacks and cultural phenomena.

Monday 22 June, 16:00 – 16:45 CEST
‘Toolkit for Transformation’, hosted by Razorfish Global & Contagious
With combined expertise in creative business transformation, consumer culture and technology, Razorfish Global and Contagious offer learning on the future of the industry.

Tuesday 23 June, 11:00 – 11:45 CEST
‘Sentience: The Coming AI Revolution’, hosted by PHD
Creator of the World Wide Web, Sir Tim Berners Lee, joins PHD’s Mike Cooper to talk about the revolution that is Artificial Intelligence.

Wednesday 24 June, 11:00 – 11:45 CEST
‘Marketing For People’, hosted by Unilever
Keith Weed explores how our industry can transform to market for people in everything we do.

Thursday 25 June, 17:00 – 17:45 CEST
‘Social Networking Since 1864’, hosted by HEINEKEN
Learn about HEINEKEN’s legendary creativity and its role in unlocking social networking around the globe to ultimately elevate their creative output.

Friday 26 June, 12:00 – 13:00 CEST
‘The Cannes Debate: Sir Martin Sorrell in Conversation with Al Gore’, hosted by WPP
Sir Martin Sorrell talks Live Earth: Road To Paris, The Climate Reality Project and the role of communications in political and environmental campaigning, with former US Vice President Al Gore.

Saturday 27 June, 11:00 – 12:00 CEST
’25 Years of Disruption: Conversation with Today’s Most Disruptive Marketers’, hosted by TBWA
Some of today’s most disruptive marketers join Jean-Marie Dru to discuss the role Disruption continues to play in creating and growing global brands.

Nick Emery, Global CEO, Mindshare, who are partners of the initiative, added, “We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts by allowing the viewers to decide the content.”

Voting for Lions Live was open to everyone. Across a period of two weeks people were invited to cast their votes through www.canneslions.com. The seven winning sessions for 2015 will be streamed live via the Cannes Lions YouTube channel, https://www.youtube.com/user/canneslions, which will also be updated with Festival highlights throughout the Festival week, running from 21 – 27 June.

Key Dates:
Delegate registration: open
Festival dates: 21 – 27 June 2015, Cannes, France

62nd Cannes Lions International Festival of Creativity, 21-27 June 2015, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, close to 37,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com

Lions Festivals is powered by Top Right Group.

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