July 28, 2014

Cannes Lions appoints Chinese Lo Sheung Yan as Jury President of the Outdoor Category

LoSheungYan

10 November 2011 – The International Festival of Creativity today announced the first of 15 jury presidents that will lead the judging process at next year’s edition of Cannes Lions. Lo Sheung Yan, known as Mayan among his peers, JWT’s Executive Creative Director, North East Asia and Chairman, China, will lead the Outdoor jury in 2012.

Since joining JWT in 1996, Mayan, who is a member of JWT’s global creative council, has helped the agency garner many prestigious regional and global advertising awards. JWT Asia Pacific was named Spikes Asia’s 2009 Network of the Year, AdFest’s Network Agency of the Year in 2008 and 2009 and JWT Shanghai was Adfest’s Agency of the Year in 2009.

Mayan has made history time and again, producing many firsts in China’s advertising industry. From winning China’s first gold at the Clio Awards, to most recently leading China to win its very first Grand Prix at Cannes Lions in 2011 with Samsonite’s press ad ‘Heaven and Hell’, which also went on to win three Grands Prix at Spikes Asia this year in the Outdoor, Print and Print & Poster Craft categories.

Making history again by becoming the first Chinese jury head at Cannes, Mayan is more than ready to lead the Outdoor jury, having judged and chaired various prestigious local, regional and international awards such as Longxi, Chinese Advertising Awards, Spikes Asia, the Clio Awards, Cannes Lions(twice) and ADC.

“The appointment of Mayan as Cannes Lions’s first Chinese jury president is momentous, both for the Festival and for China. In the list of the most awarded countries at the 2011 Festival, China ranked joint 14th place (with Canada) and won its first ever Grand Prix,” comments Terry Savage, Festival Chairman. “Great creative work is coming from all over the world and countries that have never won major awards before are now sharing the stage with the more traditional winning countries. It’s important that we recognise this shift and as such we are delighted to appoint Mayan, a truly inspirational creative, to lead the Cannes Lions 2012 Outdoor Jury,” he continued.

Commenting on his appointment, Mayan says, “The Cannes Lions Festival represents and celebrates the work of people who are at the forefront of our industry. This appointment is a great honour and recognition for our fellow creatives in China. Our talent and limitless passion to push boundaries have slowly turned people’s impression of China from one of an emerging market into that of an exciting country.”

Mayan also has keen interests in theatre and song writing. He has written, directed, and acted in stage plays for over 15 years in Hong Kong and has also written lyrics for Asian pop songs and musicals. He is a member of the Composers and Authors Society of Hong Kong and in 2009 the Hong Kong Chamber of Commerce honoured him as one of the Outstanding Hong Kong People in Shanghai.

59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo& Activation, Film craft and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

For further information, please visit www.canneslions.com or contact:
Amanda Benfell, PR & Press Manager,
Cannes Lions International Festival of Creativity,
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040; E-mail: amandab@canneslions.com

Key Dates 2012:
Delegate Registrations Open: 12 January 2012
Entries Open: 26 January 2012
Festival Dates: 17-23 June 2012

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