– USA TAKE TWO CYBER GRANDS PRIX AND PRESS GRAND PRIX
– AUSTRALIA AWARDED RADIO GRAND PRIX
– DESIGN GRAND PRIX GOES TO GERMANY
Cannes, 19 June 2013 – In the third of four awards ceremonies taking place at Cannes Lions this week, delegates have tonight gathered in their thousands to learn, view and honour the winners of the Cyber, Design, Press and Radio Lions.
This year the Design Lions attracted 2373 entries, the Cyber Lions received 2627 submissions, Radio saw 1552 and entries totalled 5711 in the Press Lions.
The Cyber jury, led by Bob Greenberg, Founder, Chairman, CEO, R/GA, shortlisted 196 entries from which they have awarded 17 Gold, 25 Silver and 49 Bronze Lions. In the Websites, Integrated Campaigns, Banners and Other Rich Media and Craft category, Pereira & O’Dell San Francisco took one of the two Grands Prix for their entry ‘The Beauty Inside’, created for Intel + Toshiba. Draftfcb New York picked up the Grand Prix in the Viral category for Oreo’s ‘Oreo Daily Twist’.
After shortlisting 234 entries, the Design Grand Prix was awarded by the jury to Serviceplan Munich for their entry for Auchan ‘The Selfscan Report’. 23 gold, 50 silver and 64 bronze Lions were also awarded. Presiding over the Jury was Mary Lewis, Creative Director, Founding Partner, Lewis Moberley.
With Jury President Marcello Serpa, Partner, CCO, AlmapBBDO, heading up the Press Lions judging, the jury shortlisted 497 entries and awarded a total of 24 Gold, 37 Silver and 47 Bronze Lions. They chose to award the Grand Prix to TBWA\Media Arts Lab, Los Angeles, for their Apple ipad mini campaign, ‘Time’, ‘Surfer’, ‘Wired Magazine’, ‘New Yorker’ and ‘Wallpaper’.
In the Radio Lions category McCann Melbourne took home their third Grand Prix for ‘Dumb Ways to Die 3 Minute Version’ created for Metro Trains. With Ralph van Dijk, Founding Creative Director, Eardrum, as their President, the jury shortlisted 163 entries and went onto award 12 Gold, 14 Silver and 20 Bronze Lions.
During the ceremony, the prestigious Media Person of the Year award was presented to Salar Kamangar, CEO of YouTube, in recognition of his leadership of the global video community.
Also honoured were the winners of the Young Lions Print, Cyber and Design Competitions. The team from Mexico took the gold print medal, with Russia taking gold for their cyber entry and Romania accepting the gold design medal.
Also taking place today was Cannes Lions’ dedicated China Day, which in association with the China Advertising Association, brought some of China’s leading thinkers and experts who presented a series of insightful forums throughout the day, on the media landscape and opportunities of this vast country while offering insight into how to be a part of this exciting opportunity.
This year, Cannes Lions has placed huge emphasis on nurturing talent and providing exclusive learning opportunities through dedicated programmes that are tutored and led by recognised industry names. For students, the Roger Hatchuel Academy has been taking place throughout the week, and for young industry professionals, the Young Creative Academy, Young Media Academy, Young Account Executives Academy and the Jim Stengel Young Marketers Academy, have also been taking place, offering the unrivalled chance to learn from industry greats whilst immersing themselves in the creative hub of the Festival. Meanwhile, the Cannes Creative Leaders Programme, lasting two weeks and run with the Berlin School of Creative Leadership, is training creative executives on how to better lead their teams, while the new CMO Accelerator Progamme is helping a select group of CMO’s to focus on and understand the key issues that their brands are facing. Lastly, Made @Sweden which starts tomorrow, will give 30 delegates from agencies and client marketers alike a chance to totally engross themselves in all things Sweden with unprecedented access to the people behind some of the world’s strongest brands.
Some of the speakers from today’s content programme have included Jimmy Wales, Founder of Wikipedia; Conan O’Brien, Comedian, Writer, Producer and Late Night Television Host, Sean Combs, Producer, Artist, Performer and CEO, Founder, Bad Boy Worldwide Entertainment Group; and Jeff Weiner, CEO of Linkedin. Outside the Palais, delegates have been able to view a ‘collection of collections’ in the CannesAlso tent, helping to celebrate the curiosity that drives the creative industry.
Winners, interviews with speakers such as Vivienne Westwood and photos from the Festival can all be found at www.canneslions.com.
60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
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Delegate registration: Open
60th Cannes Lions International Festival of Creativity: 16-22 June 2013