See It Be It applications open as programme changes are announced

29 February 2016 – See It Be It, the Cannes Lions initiative supporting and developing the industry’s underrepresented female creatives, is seeking candidates for 2016.

Launched in 2014, See It Be It recruits high-potential creative women from around the world, sponsoring them in full to attend Cannes Lions for a unique, inspiring programme designed to accelerate their careers. During the Festival week they are mentored by industry trailblazers, hear from leading thinkers, meet high-profile speakers, observe judging behind-the-scenes and connect with peers.

Past participants have progressed to more senior industry roles and advocated for industry equality, amplifying the effects of the programme. A desire to increase these positive outcomes is behind some changes for 2016, including:

• A newly-appointed See It Be It Ambassador
• A live brief, addressing the gender imbalance issue
• Longer duration, additional places and the participation of specialist health, innovation and entertainment creatives

“Underrepresentation in the industry has received enormous attention in the last two years, but to see long-term cultural change we can’t afford to take our foot off the pedal,” said Lions Festivals CEO, Philip Thomas. “We want to develop the careers of more creative women through See It Be It, addressing the gap in the most direct way we can, whilst ensuring the issue remains firmly in the spotlight.”

The See It Be It Ambassador
Leading the charge will be Sarah Watson, Chief Strategy Officer of BBH New York, who has been named the inaugural See It Be It Ambassador.

Ms Watson’s role will be to champion the programme’s goals of industry gender equality, and act as an advisor. She will also accompany See It Be It participants during the Festival, providing mentorship and input into a special task the group will undertake.

“See It Be It is about giving people new ideas about themselves and what they want to become,” said Ms Watson. “It is transformative for those involved and for the industry at large. Just thinking about it is exciting; I can’t wait to get started.”

The See It Be It live brief
Integral to the practical approach of the programme will be the completion of a task designed to directly address gender disparity in creative fields in a highly visible way.

See It Be It participants will receive a brief for this prior to the Festival and workshop ideas together during their time in Cannes, using the inspiration and learning from their experiences as a springboard towards a tangible solution that benefits the broader industry.

How to apply
Awarded, mid to senior level creative women working in a branch of branded communications who are interested in being part of See It Be It should visit for more information, full selection criteria and the opportunity to apply.

In line with the Festival’s 3 specialist events – Lions Innovation, Lions Health and Lions Entertainment – and ensuring the breadth of the industry is represented, creative women from these fields are being actively sought from this year, in addition to those from traditional agency environments. In total, 15 participants will be included in the 4-day programme and receive a Festival pass, flights and accommodation.

Applications are now open, closing 1 April, 2016.


Cannes Lions International Festival of Creativity
Cannes Lions, The International Festival of Creativity, has been the home of great ideas since 1954. Over 62 years, it’s grown into an eight-day programme of inspiration, celebration, learning and networking, driven by the belief that creativity is a force for business, for change and for good. With more than 15,000 delegates from nearly 100 countries now attending the Festival each year, it’s a global meeting-place where branded communications professionals can connect, share and discover. The world’s most coveted creative accolades, The Lions, are judged and presented at the Festival. More than 40,000 submissions across 23 categories are rigorously assessed by respected industry representatives, exhibited onsite and then awarded during a number of ceremonies. During the Festival week, selected programme content and awards are also channelled into 3 specialist events – Lions Health, Lions Innovation and Lions Entertainment – catering to industry sectors.

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards.

Lions Festivals is powered by Ascential.

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