New Two Years Eligibility for Product Design Entries
4 February 2015 – Cannes Lions has today announced that award winning designer Dan Formosa will preside over the Product Design jury at this year’s International Festival of Creativity.
Dan Formosa, a consultant in design, was a member of the team that designed IBM’s first personal computer. More recently he established two design collectives – 4B, focusing on design and gender, and Brainpool, focusing on perception and our emotional connections with products and brands.
“Every product a company creates is a personification of the brand that created it,” says Dan. “More specifically it’s a representation of the people standing behind that brand. Inclusion of the Product Design category is therefore extremely appropriate for the Cannes Lions awards program. It’s 2015 – the product is the message.”
Cannes Lions introduced the Product Design category last year, acknowledging that as a global awards celebrating creativity in communications, it was essential for the industry that product design and the part it plays in brand communications is recognised. The category focuses on the applied use of physical products in aiding the communication of a brand ethos as well as its use to have a positive impact on improving people’s lives.
“The Product Design category is a necessary piece in the make-up of our awards. Design touches everyone’s lives every day and as Dan mentions, is an intrinsic part of every brand. We’re delighted to have someone of Dan’s standing at the helm of the category as we establish it further in its second year,” said Philip Thomas, CEO of Cannes Lions.
To recognise the complexities and time taken to bring products to market, Cannes Lions has introduced a two year eligibility date range for the Product Design category (1 March 2013 – 30 April 2015). The products the section caters for have also been extended this year, with two new categories for Toys and Promotional and Bespoke Items.
Cannes Lions takes place from 21-27 June in Cannes, France. Entries are being currently being accepted across all entry categories. Further information can be found at Cannes Lions.
62nd Cannes Lions International Festival of Creativity, 21-27 June 2015, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
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Delegate registration: open
Entries Deadline: 27 March 2015
62nd Cannes Lions International Festival of Creativity: 21-27 June 2015, Palais des Festivals, Cannes, France