- Havas helia’s Tash Whitmey to lead Creative Data Lions
- Finch’s Emad Tahtouh will head Innovation Lions
- Entries into the 63rd Cannes Lions open
22 January 2016 – The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at this year’s Lions Innovation, the specialist event that explores data and tech as catalysts for creativity.
Emad Tahtouh, Director of Applied Technology at Finch and president of the Innovation Lions jury, said that he was “looking forward to Cannes this year with a nervous anticipation and excitement as to how the creative world has either further developed or utilised technologies.”
Tahtouh continued, “While technology continues to grow at an exponential rate, so too do the creative executions that either support or utilise them. In the last 12 months we have witnessed yet another technology explosion in various areas. VR/360 Film, Wearables, Biotech, Electric Vehicles, amongst many more, continue to boom and become more and more powerful each day. I am confident that this year the jury will set a new benchmark for what our industry considers true innovation.”
The Creative Data Lions have evolved for 2016. New categories have been included to recognise smart problem-solving through the creative use of data, including Data-Driven Targeting and Business-to-Business Data Solution.
Tash Whitmey, Chief Executive Officer, Havas helia, commented, “As the role of data in marketing becomes more widely known and accepted, welcomed even, we need to celebrate but also provide guidance to an industry that begins to understand how data can effectively help as part of the creative process. It’s clear to me that data is the future of marketing. As such, the jury need to look for brilliant examples of how data has been used to inform and inspire creativity in a way that delivers insightful and helpful solutions, with business changing results.”
Lions Innovation takes place across 21-22 June 2016. A two day Festival of technology, data and start-up focused content will be drawn to a close by the Awards Ceremony which will see both presidents reveal and honour this year’s winners. Philip Thomas, CEO, Lions Festivals, said it was clear that Emad and Tash have a ‘strong grasp on the realities of their industries’ and as such it would be a definitive year for the Innovation and Creative Data Lions.
Cannes Lions has now opened for entries, accepting submissions into all 23 categories. Further details on all of the awards, including the Innovation and Creative Data Lions, can be found at www.canneslions.com.
Cannes Lions International Festival of Creativity
Cannes Lions, The International Festival of Creativity, has been the home of great ideas since 1954. Over 62 years, it’s grown into an eight-day programme of inspiration, celebration, learning and networking, driven by the belief that creativity is a force for business, for change and for good. With more than 15,000 delegates from nearly 100 countries now attending the Festival each year, it’s a global meeting-place where branded communications professionals can connect, share and discover. The world’s most coveted creative accolades, The Lions, are judged and presented at the Festival. More than 40,000 submissions across 23 categories are rigorously assessed by respected industry representatives, exhibited onsite and then awarded during a number of ceremonies. During the Festival week, selected programme content and awards are also channelled into 3 specialist events – Lions Health, Lions Innovation and Lions Entertainment – catering to industry sectors.
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
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