Archive for category: Advertising

Against Sexual Violence in Colombia, and everywhere else!
Samer Marzouq / February 19, 2012 11:50 am

Against Sexual Violence in Colombia, and everywhere else!

This is a powerful message from the UNHCR, the shows how sex crimes in Colomba are being unnoticed despite the damage they cause, one of the best public interest advertisements I’ve ever seen. Advertising Agency: Saatchi & Saatchi, Bogotá, Executive Creative Director: Juan Pablo Navas Creative Director Juan Carlos González / Margarita Olivar Art Director: Margarita Olivar Copywriter: Juan Pablo [...]

Chevy’s 3D Mapping turns into the biggest Claw Game ever
Samer Marzouq / February 19, 2012 8:03 am

Chevy’s 3D Mapping turns into the biggest Claw Game ever

This mega claw game was created be Chevrolet using 3D mapping in Hollywood Boulevard, passers-by lined up for a chance to use a human-sized joystick to direct the claw, which was projected onto the side of a building, to pick up an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy [...]

The Slow Mo Lenovo!
Samer Marzouq / February 18, 2012 10:34 am

The Slow Mo Lenovo!

The Slow Mo guys, Gav and Dan do some tests on the Lenovo laptop to examine its durability, would water and gravity kill the laptop? I like the way they play the video in slow motion, it makes you feel that time has stopped!

Smartest Thief stealing Slimmest TV, caught on cam
Samer Marzouq / February 17, 2012 11:41 am

Smartest Thief stealing Slimmest TV, caught on cam

This is a really amazing viral ad for LG to promote their slim TV sets, it’s really smart and simple, more than 4 million views on YouTube in less than 2 months! Advertising Agency: Y&R, Amsterdam, The Netherlands Creative Directors: Lionell Schuring, Sheldon Bont Art Directors: Theo Korf, Nick Plomp Copywriter: Andrew Maaldrink Director: Hans Knaapen Production: Electric Zoo Postproduction: [...]

Kit Kat Arabia calls on its fans to create ads!
Samer Marzouq / February 17, 2012 10:03 am

Kit Kat Arabia calls on its fans to create ads!

Kit Kat is inviting its fans in the region to star in an ad that can win them a trip for 2 to Milan in Italy, all you have to do is to film yourself while eating Kit Kat and try to go commercial with your video, the most popular ad wins. The idea is simple and is very engaging, [...]

The City of Prague launches a competition to obtain its first international slogan!
Samer Marzouq / February 13, 2012 11:29 am

The City of Prague launches a competition to obtain its first international slogan!

Prague is one of the most beautiful cities in the world, personally I’ve never been there but I can tell by looking at the photos I get when I Googled it, the city enjoys rich history and diversified culture, in addition to beautiful the architecture that is represented in towers, buildings and bridges. The city is a very popular touristic [...]

Dump the Big Six, Go Ecotricity!
Samer Marzouq / February 11, 2012 8:18 pm

Dump the Big Six, Go Ecotricity!

Conventional power sources are not good for the environment, they are not good for your pocket as well! Ecotricity, world’s first green electricity company, launched a campaign urging citizens of Britain to dump the major 5 power companies in the country in favor of the their green method. The viral video is really cute, we’re talking about close to 1 [...]

The Hugo Boss McLaren 3D Projection Mapping
Samer Marzouq / February 8, 2012 11:39 am

The Hugo Boss McLaren 3D Projection Mapping

To commemorate the 30th anniversary of their partnership with McLaren, Hugo Boss organized a very important event in the very center of Milan in San Babila Square. Click here to watch more 3D Projection Mapping!

Moving homes is as simple as switching TV Channels!
Samer Marzouq / February 5, 2012 11:02 am

Moving homes is as simple as switching TV Channels!

Moving furniture is just pain in the ass, it’s very time consuming and brings you nothing but headache, and perhaps all ad campaign of moving companies started from that point, but what makes the difference is the execution, like this one from Leo Burnett Dubai for their client The Box, it’s really cool! Two TV spots were running at the [...]

I Like Me, specially if I was 20 years old, again!
Samer Marzouq / January 21, 2012 7:16 pm

I Like Me, specially if I was 20 years old, again!

What would you do if you were 20 years old again? Women’s fashion brand Pimkie is re-launching with a global campaign titled “I Like Me”, the store had 753 stores across 27 countries including UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Lebanon, Jordan, Egypt and Morocco. Karen Corrigan, CEO of Happiness Europe, the creative agency behind the campaign, explains: “20 years: [...]